The summer has been busy for me thus far. I’m off work and spending time with my daughter and wife. This has kept me from posting as often as I’d like, but it’s well worth it. With the number of new breweries starting to increase at a steady rate and with places like Oxus, Trans Canada, and Stone Angel just around the corner, I wanted to write about something I’m seeing increasingly. Community Brewing.
Community brewing is the term I’ve been using to describe breweries engaging in the community through social outreach, fundraising, and other charitable actions. When I wrote about “defining craft beer” a while back, one of the things that was apparent in most peoples attempts to define that term is the community aspect of the brewery. Local breweries are just that, local, and while it’s not mandatory, supporting the local community is welcome and growing.
I had contacted all the breweries and asked for a quick rundown on some of the activities they’ve done. While I am aware of many of them, I wanted to know specifically any that were coming up. I did not hear back from all the breweries and so I’ve done my best. This isn’t meant to be an exhaustive list, but it is meant to highlight some of the ways the local breweries have been engaging in our community. If I get more details I will certainly update this post.
Barn Hammer has been running a monthly “Barn Raising” event where they donate all the profits from the sale of beer in the taproom that night to a specific charity. This happens every third Wednesday. The next event is on July 19th and is in support of Klinic community health centre. In a similar vein, Peg Beer has done a community tap where all profits from the sale of a specific beer go towards a charity. The last one they did was for International women’s brew day and they donated profits to the Women’s health clinic. Torque has also collaborated with Habitat for Humanity and are donating $4 of proceeds from the sale of 12 packs and $1 of proceeds for each pint of Foundation (their APA). So far, they have raised over $5000 with a goal of reaching $10,000. Torque even went as far as to help build houses for Habitat. Really putting their sweet into supporting the charity. This “community tap” concept is one that works very well and creates a direct line of donations to charities. I love the idea and I am certain that we will see more of this community tap concept from other breweries in the future.
Breweries have also engaged the community through being hubs of community activity. This is done in a variety of ways that range from using local artwork or hosting other artistic endeavours, to social outing, and charitable functions. Little Brown Jug has made community a part of its values. They’ve really taken this upon themselves to become a community space. Kevin Selch explained that “it is about our investment in the heart of the city, about partnering with other business and groups, and creating a space for the community to meet.” Little Brown Jug have hosted a huge range of activities from Yoga in the brewery, moderated community discussions, WSO performances, and even a five-course meal. Currently they are doing Hearts & Roots Community Supported Agriculture (CSA). For 16 weeks out of summer, folks can pick up their fresh fruits and vegetables that they contract with directly with the farmer. This is an cool concept and addresses the issue of the Exchange not having a full-service grocery store.
Peg Beer Co. has had theatre performances, hosting groups like Bravura Theatre and their Shakespeare in the Pub, hosting after show theatre talks on important issues, hosting charitable events and fundraisers and being a fantastic place to eat during the Winnipeg Fringe Festival. Barn Hammer has used their space to help sell local artist work by having it on display and for sale as well as engaging home brewers in the community to produce test-batches. Half Pints has been a consistent and constant support for community events through donations/creations of kegs and beer or merchandise, and has hosted numerous activities at the brewery and in their new taproom. Fort Garry has also been a good go to for support through donations of kegs and beer or merchandise for events and they will be participating in the Brew at the Zoo and at the Winnipeg Beer Festival coming up later this summer along with others.
Outside of their own breweries, there has been community engagement with various groups. Whether it be sponsoring a hole for a charitable golf tournament like Brazen Hall, Torque and Stone Angel have done, or whether it be creating a special beer for events like Half-Pints’ Queer Beer and Bikey McBikeface for Pride and Bike Week Winnipeg. I’ve also noticed an increase in keg donations to help support charitable functions. For Art City’s Annual Fundraising Ball (this past May) – Barn Hammer donated a few kegs to them and they sold the beer at the event. All proceeds they received for the beer was a direct donation to them. Barn Hammer is also involved with the Rainbow Trout Music Festival as one of the sponsors for this year. One Great City, Barn Hammer, and PEG Beer Co have all collaborated with the Lake Winnipeg Foundation to release special lake-themed beers in support of our beautiful lake.
With the growing number of craft breweries, I am seeing a growing number of charitable and community activities. The support that has flowed from these breweries, even before opening, to the community in creative partnerships is awesome. So, there are a few events coming up that I want to highlight so that, fi you are inclined, you can get out and help support them
- Winnipeg Beer Festival – August 19th at Fort Gibraltar – there will be many local breweries involved all in support of KIDS initiative.
- PEG Beer is hosting an Arts Junktion event on July 23rd, collaborating with Spence Neighbourhood association for a paint night on July 31st and will be holding an event for MARL (Manitoba Association for Rights and Liberties) on August 28th.
- Little Brown Jug has their “Om at me Bro Beer Bootcamp” coming up which is in support of Northern Paws
- Barn Hammer has their monthly “Barn Raising” event July 19th in support of Klinic community health centre as well as sponsoring the Rainbow Trout Music Festival which is in August.
- Finally, most, if not all, MBBA (Manitoba Brewers Association) members will be participating in Brew at the Zoo, an event held in September to raise money for the Assiniboine Park Conservancy. There will be more info on this to come.
This write-up was about taking a break from talking beer and highlighting some of the good work the breweries in Winnipeg have been doing. I am sure that there is more that I could add, and a lot of things that I’ve missed but this gives you a sample of some of the actions taken to make our community a better place.
Thanks for reading. Beer Winnipeg.