The beer scene in Winnipeg is starting to reach maturity. Barn Hammer has been open for a while with Torque and Peg Beer Co now joining the fray with their own beer. I expect we will see others join the market in short order. While each is taking a different approach to their production of beer, what seems to be a common thread is giving back to community. This is something that is almost a trademark of craft breweries: not just making beer, but being a part of the community in which you live and serve.
For Barn Hammer, this type of community support comes out through their “Barn Raising” initiative. Drawing on the historical action of a community coming together to literally raise a barn, Barn Hammer hopes to help bring Winnipeggers together to help build up charities. One non-profit is chosen by staff each month and on the third Wednesday of that month, partial proceeds from every regular 16oz, 10oz glass and every growler fill (32oz & 64oz) sold in the taproom will be directly donated to the chosen non-profit organization.
I touched base with Barn Hammer’s Sable Birch for more details about where this idea came from and what the goal is. Sable made it clear it’s important all employees be involved in choosing causes that mean something to them.
“Everyone at Barn Hammer has the opportunity to participate and by changing the chosen charity each month, we are able to spread the funds out to various causes in the community. There are so many worthy causes out there so it’s nice to be able to reach as many as we can.”
Another aspect the team really likes about this program is that there is no middle-man. It’s Barn Hammer writing the cheque and sending it directly to the cause. This is a way for them to know the money is all going to the cause they are supporting. It’s really all about bringing community to join together in their taproom and help raise money for a worthy cause. Not only is it fun – bringing friends out for a pint of beer and conversation – but you get the opportunity to really do something and support something you care about.
Sable said that it’s not just about raising funds, but:
“we are also helping to raise awareness for the causes. Increase traffic flow to their website or add followers to their social media accounts. Perhaps this way the non-profit also receives more volunteers, donations and attention outside of our Barn Raising Night.”
Obviously this fundraising won’t happen unless there are patrons who step up to support it. If you haven’t had the opportunity to get out to Barn Hammer’s taproom yet, make a plan to go there on the third Wednesday of the month to help raise funds and awareness for community causes.
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